Wedding photography is one of the most competitive markets in the world, and these days, having an online presence is an absolute must! In a past article, I went into great depth on how to create a standout website–the cornerstone of your online presence–as well as how to build credibility with online reviews and testimonials. Read all about it here. In this article, I’ll share my key pro tips on social media for wedding photographers.

Platforms like Instagram, Facebook, and Pinterest are invaluable for showcasing your work and engaging with potential clients, and I’ll give you a quick start guide to make the most of them. Read on to learn about these essentials for your photo business.

Instagram for Photographers

On Instagram, focus on posting high-quality images, utilizing Stories and Reels for behind-the-scenes content, and using relevant hashtags to increase reach. Engage with your audience through comments and direct messages, creating a dialogue rather than just broadcasting your work. I highly recommend posting once a day and aiming for 2-3 reels a week, and 2-3 stories a day. Consistency matters a lot when it comes to reach and engagement.

Facebook for Photographers

For Facebook, maintain an active business page, join wedding planning groups, and use Facebook Live for interactive sessions such as Q&As or virtual tours of your studio. If you don’t get a ton of engagement at first, just keep going! Regularly update your page with new content to keep it engaging and informative.

Pinterest for Photographers

Pinterest can also drive significant traffic to your website. Create visually appealing boards with high-quality images, detailed descriptions, and links back to your site. Optimize your pins with relevant keywords to improve visibility.

Consistency is Key

Consistency is key when it comes to social media for wedding photographers. Maintain a regular posting schedule using a content calendar. Collaborate with other wedding vendors for joint giveaways, which can increase your reach and attract new followers. Share educational content like wedding planning tips and behind-the-scenes looks at your photoshoots to provide value and establish yourself as an expert in the field.

Use the analytics tools provided by social media platforms to track the performance of your posts. Monitor metrics such as engagement rate, reach, and follower growth to understand what type of content resonates most with your audience. Adjust your content strategy based on these insights, experimenting with different types of posts and engagement techniques. By leveraging these platforms effectively and maintaining consistent, engaging content, you can build a strong social media presence that attracts and retains clients in the competitive 2024 wedding photography market.

Lastly, understand that social media very much is pay-to-play. The days of getting reach for free are slowly coming to an end. Consider investing in paid ads, so that you can be sure your messaging is reaching potential clients. There are several reputable courses online that can help you understand how to use online ads to bring clients to your website.

Michael Anthony is a Dallas, Texas-based photographer known for his colorful, contemporary, cinematic style of portraiture. He is also a WPPI favorite educator. See more of his work on his website, Instagram, and Facebook.

As a thank you to our readers, we’re pleased to offer you a Rangefinder exclusive discount code to get 25% off The Portrait Masters courses below. Use the code RF25 at checkout to redeem. This code cannot be used in combination with other sales.

The post Pro Tips: Social Media for Wedding Photographers appeared first on Rangefinder.

“My approach to all families is to have sessions that feel like joy!” says Emily Cannata, winner of the Elena S Blair Mastermind Contest. Cannata, who is based in the Austin, Texas area, is a natural light photographer who shoots newborn, senior, and family photo sessions. She recently participated in Elena S Blair’s Mastermind Program, which offers coaching, business strategy, and mindset lessons to help photographers overcome their business hurdles, grow their businesses, and achieve their goals – fast! (Mastermind applications for the fall season are open now. Find out about it here.)

Cannata wants her clients to understand the importance of having family photo sessions at all stages of your kids’ growth, saying “families with toddlers and young children are no different to those with older children (middle school and college). So often families forget that our big kids need to be captured just the same as when they were cherub-faced preschoolers.” Her ideal in shooting family photos is to have everyone fully engaged and participating.

When it comes to newborns, Cannata strives to celebrate babies “as they perfectly are—just as is—in your arms and in your homes.” Where others see organized chaos, she sees beauty.

Find out more about Emily Cannata’s approach to business in the bonus Q&A below. Follow her on Facebook and Instagram.

Emily Cannata Q&A

How long have you been in business?

I have been in business for over a decade but have always loved photography and storytelling via the medium. Fun fact: I launched my business while pregnant with our 4th boy!  It’s been lovely to watch both of these babies grow and evolve alongside each other. Like many of my fellow photographers, my deep desire to preserve a visible, tangible, record of existence came from becoming a mother and starting our own family.   

What are the most difficult parts of running your own business?

No matter where I have been in my business journey, it always comes back to me, in some way, being the difficulty. This may sound odd, but I believe many photographers can relate. We tend to be our own “problem” as we stumble over our own feet. As consumers, we have been conditioned to accept fast and immediate results and successful outcomes. We often lack a true understanding of what long-term success honestly looks like. My years in business have allowed me to fail in some areas, learn some rather uncomfortable truths, but ultimately taught me what I know–consistency and community are key. Many of us are single-person operations, and we learn as we go. We must sort through the noise from our own heads and find routine, daily practices, and business functions that serve us better.  

Are you able to maintain a work/life balance?

At this point in my career, I would say yes, finally–on most days. A few years ago, I came to a realization about my own work/life balance. When we think of balance, we automatically go back to a visual of scales hanging in perfect alignment–a true and equal balance. That representation of balance is really not possible or realistic for many. 

For me, balance is pouring 100% of myself into what I am doing at the moment. When I am with clients, it’s all about them, their session, and giving them all of me and my devoted attention to detail and connection. When I am with my family, it’s their time to have all of me–work boundaries are in place and maintained. This has allowed me back my most precious resource–time. Office hours are dedicated time I give to my work. Family hours allow me to be totally engaged and an active participant in my own life. 

How do you establish a bond with your clients?  

As soon as possible, I find a way to make a connection over the phone. I know that feels foreign or intimidating, but I am chatty by nature and truly believe the sound of your voice conveys more effectively than text. By having these conversations, it gets my clients excited because I am excited about working with them. Connecting with them about where I have been, as well as where I am currently residing, as a parent is key and lets them have a bit of visibility into my life. 

In the call, as well as in follow up for session prep, I am very clear about how their session will run and provide details of what they can do to embrace the experience with their family. Follow through and follow up are key in maintaining the trust and bond that we so intentionally construct. While each season brings me new families, the majority of my returning families have been with me since day one.

As a thank you to our readers, we’re pleased to offer you a Rangefinder exclusive discount code to get 25% off The Portrait Masters course below. Use the code RF25 at checkout to redeem. This code cannot be used in combination with other sales.

The post Joyful Family Photo Sessions with Emily Cannata appeared first on Rangefinder.

“Taking away the part that makes it hard to be an artist was the best decision I could ever make,” says Amy Minshull, regarding her decision to hire employees into her portrait business, A Moment Photography. Minshull, a North Platte, Nebraska photographer began her portrait business on the side as a stay-at-home mom, looking to make just enough to pay her monthly mortgage and have a little “for fun money.” When her youngest went to school, Minshull decided to take her photo business full time.

Only two months later, she was in a terrible car accident that left her bedridden with a concussion. Unable to do anything but rest in a darkened room, Minshull turned to listening to educational videos from The Portrait System to keep her mind occupied. Minshull was so inspired by what she heard that she wasted no time in reopening her business. The key was to hire employees to take care of the aspects she couldn’t do as she was still healing — answer phones and edit photos.

For Minshull, deciding to hire employees was a game changer for her mindset and her business practices. Suddenly, she completely understood the value of her product and service and stood 100% behind her pricing. She did so well in fact, that six months later, she opened another photo business, Nebraska Portraits, which has five associate photographers, additional photo editors, and provides services to seventeen Nebraska school districts.

Minshull recently say down with Nikki Closser on The Portrait System Podcast to talk about her business evolution. Listen to it here. Below, read a bonus Q&A from Minshull where she shares her biggest business breakthrough, how she pushed past fear, her biggest inspirations, and more.

Amy Minshull Q&A

What has been your biggest breakthrough in business?

Understanding that I needed to charge what it costs for someone else to do my job was the largest breakthrough for me. If I pay someone to cull and edit, then I need to charge an amount that covers that cost plus what I need to make. I realize many folks probably told me this, but until I needed to pay someone else, it didn’t really stick.

How did you push past fear when building your business?

Getting to the root of why you are scared is the best way to get past it. For me, it usually has something to do with being successful or people liking me or my company. Telling myself that no one else matters and that the worst case scenario is failure, then I’m going to be ok. If the worst thing to happen is it doesn’t go like I planned, then fear is easier to push past.

For someone starting out on their photography journey what advice would you have for them?

Charge what you want to charge – not what you think you are worth as someone just starting out. If you charge “beginner” prices then want to change your pricing when you get better, you will start all over with clients. Give vouchers, but keep your prices at your goal and be patient while you grow.

What fellow artists in the industry do you gain the most inspiration from?

There are so many amazing artists out there and I love getting inspired by people like Dan McClanahan, Ben Shirk and Katelyn James, but truly my all-time favorite artist to watch, learn from, and be inspired by is Sue Bryce.

How has The Portrait System changed your life for the better?

My companies and I would not at all be where we are today without The Portrait System. Discussions about hard numbers, how to pose, and how to make clients comfortable have all been processes I’ve learned from this program.

As a thank you to our readers, we’re pleased to offer you a Rangefinder exclusive discount code to get 25% off The Portrait Masters course below. Use the code RF25 at checkout to redeem. This code cannot be used in combination with other sales.

The post Hire Employees to Expand Your Portrait Business: Amy Minshull Q&A appeared first on Rangefinder.

Day in and day out, we are always working on our craft, trying to create the perfect shot, mastering lighting, and capturing emotions that may only last a moment. Yet, in a world bombarded with visuals, I often wonder if artistic efforts alone are enough to stand out. Are our images truly making an impact, or are they getting lost in the ever-expanding sea of content? If you try to think about it for too long, it just drives you crazy. It begs the question: is being a photographer enough these days? Enter podcasting — a medium that can absolutely revolutionize the way we engage.

Let’s take a moment to breathe and put aside the endless pursuit of marketing perfection, shall we? We became photographers to create images that move us, that tell stories, that leave viewers emotionally connected – not to have a second job as marketing and content creation experts.

I have this sneaking suspicion (and maybe you feel it too) that good photography (read: the stuff we make), regardless of genre or style, is supposed to be seen by more people. That there’s a bridge yet to be crossed that connects us to our audience on a much deeper level. Podcasting can be that bridge.

Why Podcasting Could Be the Missing Link

Since I started hosting radio shows in college in 1992, I’ve always been amazed at the immediate relationship you can build with an audience. Through the late 90’s and early 2000’s, I ran pirate internet radio shows out of my basement, often DJing for 5-6 hours at a time, having call in guests, and creating a decent following. But as my career shifted, so did my focus, and I, unfortunately, never took advantage of the burgeoning podcast market.

Fast forward 30 years and while technology has changed, making broadcasting infinitely easier, the end-result connection is still no different and highly impactful. For example, I was super grateful to have been a guest on several episodes of The Portrait System podcast and the Self Value Podcast with Nikki Closser and each time saw an immediate bump in my business. 

During the pandemic, I linked up with several other artists and became a panelist on The Artist’s Forge, a daily podcast where we talked about how to think like an artist. We hosted it on the Clubhouse app for a few years, but when life got back to normal in 2022, the Forge ran it’s course, and we moved on to other things. 

All of those experiences made me realize I could draw on my past experience and get back behind a microphone as a host.

[Read: DIY Podcasting: The Magic Mic]

I started my podcast, Generator, because I saw that the photo industry had great podcasts like The Portrait System, but there were conversations I was having with friends inside and outside of the photo world that I didn’t hear represented in the market. I wanted to have the long, casual conversations from The Artist’s Forge that generally centered around creativity, but left enough room to follow the natural course of human interaction. I wanted it to feel like I was sitting in my backyard with my guest, having drinks and just connecting. As soon as I started posting episodes, I knew I was on the right track based on the amount of listeners and feedback I was getting. 

So here’s my hot take for other photographers: 
It’s time to look beyond the curated feeds of Instagram and the slot-machine approach to virality on the TikTok FYP. It’s time for you to unlock the power of your voice. It’s time for you to start a podcast.

Before we talk about the how, let’s talk about the why. There are a ton of benefits to starting a podcast, even if you think the market is saturated. But is it any more saturated than the market for your photography that you complain about? Exactly. No, it’s not.

How to Add a Podcast to Your Business

I believe there are five basic pillars in a good marketing strategy: brand marketing, content marketing, social media, email marketing and SEO. Podcasting can be incorporated into every one of those pillars and fuel your business in distinct ways. From communicating your values, answering questions, promoting services, networking, increasing email list subscriptions, to monetization like sponsorships, subscriptions, or selling your own branded merch – you can use your podcast and do all of that at once.

Here are some reasons that now is the perfect time for you to add podcasting into your overall marketing plan.

• Establishing Your Voice: Suddenly, you’re not just a name behind the images that people see online; you’re an approachable expert sharing your journey, including the bumps along the way. This vulnerability is the essence of true influence.
• Genuine Conversations, Real Impact: Imagine your voice, raw and unedited, acting as a bridge to realness. Step away from crafted captions dumped out of ChatGPT, and create a space for authentic dialogue. This fosters a sense of trust and creates a personal connection between your listeners and your brand.
• Eureka Moments for Everyone: You know how it feels when you are discussing the nuances of what you do and how you do it, those personal habits that fuel your creativity, or a particular project that was a turning point for you? Now, think about sharing those insights and watching the light bulbs go off for your listeners. Suddenly you are a trusted subject matter expert who helps people improve their lives. You attract clients. You build your network. Are you starting to see the big picture here?
• Organic Discovery: Sure, podcasts can boost your SEO, making you more discoverable. But the magic lies in connecting through genuine stories, not keyword stuffing. Promoting your podcast is essential, and believe me, your audience will find you in the most unexpected ways.
• Building Your Community: Think about the excitement of talking to photographers you admire or clients with captivating stories. This is networking that’s both enjoyable and meaningful, planting the seeds for future collaborations. But if your passion lies in a different pursuit or hobby, think about talking to that audience!

How To Start Your Podcasting Journey: Embrace Imperfection and Authenticity

I’d place a bet that when you think about starting a podcast, you’re feeling a mix of excitement and gut-wrenching anxiety? Totally normal. But what if I said the hardest part is just getting started? That’s not to say you shouldn’t have a plan. In fact, my course “Unlocking the Power of Your Voice” walks you step-by-step through the entire process of developing and producing a podcast. Spoiler: It ain’t about having thousands of dollars worth of gear.

• Celebrate Your Uniqueness: Finding your niche in podcasting is one of the most important parts of long-term success. Dive into the specifics of what makes your photography unique –whether it’s your fascination with light, your approach to capturing candid moments, studio screwups, or anything else that sets you apart. By niching down to your specific passion, you are guaranteed not to sound like anyone else.
• Amplify Your Authentic Self: Think of the energized version of yourself you become when discussing photography with friends. That’s the vibe to aim for.
• Keep the Gear Simple: While it’s easy to spend money on all the gear you think you need, take it from me: you need a good microphone and some basic editing software. Beyond that, your enthusiasm for what you do is your most important asset. The rest, like photography itself, you’ll figure out along the way. (Or you could learn it in my course….just saying.)
• Experiment With Formats: Whether you’re flying solo, engaging in lively discussions with guests, or sharing stories behind your shoots, create content that’s unmistakably yours.
• Consistency is Key: Regularity builds audience trust. Choose a posting schedule you can realistically maintain and be there for your audience. Whether it is once a month or once a week, find your rhythm. Most podcasts start and end after three episodes because people realize it takes effort to stay consistent.

The Extra Ingredient: Nailing SEO for Podcasts

Something that often gets overlooked is having proper SEO as part of your podcast. Search engines need a way to find and understand your content so having a good SEO plan as you launch your podcast is essential. Just start by following some fundamental guidelines that are similar to any other webpage you may be optimizing. Here are some tips.

• Captivating Titles & Descriptions: Draw in your audience with titles that spark curiosity and resonate with your ideal listeners. Create short form descriptions of what your podcast is about and how you are different from everyone else. And don’t forget about the value of good cover art!
• The Value of Show Notes: Invest effort in your show notes for added value and discoverability. Study some of your favorite podcasters or YouTubers and see how they structure their show notes. Not only does this help with SEO, but it adds a level of professionalism as well.
• Leverage Social Media: Use it to share sneak peeks, behind-the-scenes content, and shoutouts to your guests. Share it anywhere it will get more eyes and ears!

The Core Message

Listen, I’ve probably done more wrong than right in my journey as a podcaster (spoiler alert – you will too!), but over the past 30 years, I can tell you it has never become less fun. At its heart, podcasting is an extension of the visual stories we are already telling with our cameras. It’s a space to dive deep, share, and present a more rounded view of who we are, beyond the portfolio. It’s connection — pure and simple.

So, are you ready to let your voice be heard? I thought so. And I can’t wait to hear what you create.

Editor’s Note: A version of this article first appeared on Matt Stagliano’s blog.

Matt Stagliano, Stonetree Creative, is a portrait photographer based in Bethel, Maine, with a passion for connecting with his clients so they can feel free to be their authentic selves. He is also the host of the Generator podcast and has an online course for aspiring podcasters and other educational resources for photographers.

The post Podcasting Builds Empires: A Photographer’s Guide appeared first on Rangefinder.

“It’s not only about beauty. It’s about the achievements,” says Madrid-based portrait photographer Beata Praska. After shifting out of a career as a high-powered executive in the energy industry, Beata knew that she wanted to photograph other successful business people. She secured her first big clients through networking events and then found that LinkedIn is an invaluable tool for attracting more clients in this demographic.

Beata recently joined host Nikki Closser on The Portrait System Podcast to share her career journey and tips for networking in person and with social media. Listen to Beata Praska on The Portrait System.

Here is her formula for using LinkedIn to attract high-profile clients:

1. Before their shoot, Beata’s clients fill out a questionnaire about their career and accomplishments.
2. After the shoot, Beata creates a LinkedIn post with portraits from her shoot and text drawn from the questionnaire. These posts have a dual purpose. They both give visibility to her clients and their accomplishments, and they attract new clients who want to be similarly profiled.
3. Finally, Beata creates a high-end art show for each edition of her 50-Over-50 project that celebrates her successful clients. She runs one edition for women and another for the men.

Below you’ll find a bonus Q&A from Beata where she talks about her biggest business breakthroughs, how she makes genuine connections with her clients, and more. Follow her on Instagram and Facebook.

[Read: Market Like a Boss and Thrive]

Beata Praska Q&A

What have been your biggest breakthroughs in business? 

When I started to think big. When I started to aim for excellence both in terms of service and in terms of product. When I realized that both of these can change the life of my clients for the better, make them feel more powerful, more beautiful and more confident in themselves. When I realized that I am accountable for my own success (and obviously for my failures as well). When I realized that I can grow my business exponentially and there is no limit to where I can take it to. Also, when I started to be ok with people telling me that I am way too expensive.

What is your average sale currently? 

Around 2000 Euros.

How did you push past fear when building your business?

 I did not push past fear. I decided to work next to fear. I decided to befriend my fear, pat him/her on the back, sit him/her on the back seat, and drive in the front seat.

Making a connection with your subject is one of the most important parts of a great portrait. How do you make lasting connections with your clients?

I try to offer a very personal experience. It begins with the first conversation. I show genuine interest in my clients. I feel it is a privilege to be able to work with valued professionals. I try to make them feel special because, they are very special persons. I make sure they are well taken care of before, during and after the photo shoot with me. I tailor every session to the needs and desires of every client. I listen. I go out of my way to serve them. But I think what matters most is that I am simply a human — an honest, sincere person, and that, coupled with excellent technique, can do wonders.

I think long term. I have a referral program. I try to upkeep the community. I attach significance to small details like packaging, thank you cards, and the way I present the portraits in social media. I’m always thinking of making the client feel special. I feel the world is abundant, and I try give back the abundance.

Most artists had a point in their life when they knew this was meant for them. Did you have that moment? 

Yes. Personal circumstances led me to shift my career from a successful executive career in the energy industry (oil and electricity) to working with people and slowly finding out my human side that I was not so aware of. I am a strong believer that things happen for a reason and a negative change can lead to a positive growth. Life is all about people.

The Portrait System Podcast helps portrait photographers navigate the world of photography, business, money, and much more. Hosted by Nikki Closser, the podcast is powered by The Portrait System, a comprehensive, online educational platform that teaches all aspects of running a successful portrait photography studio. If you’d like to be a guest on The Portrait System Podcast, send them a voice message. 

The post Leverage LinkedIn for Professional Photo Clients: Beata Praska Q&A appeared first on Rangefinder.

“You never know where opportunity will present itself . . . be ready to promote yourself,” says Justin Haugen about his recent transition from wedding photography to commercial photography. Haugen worked full-time as a graphic designer for many years and shot weddings part-time on the side for ten before going into wedding photography full-time for another ten years. He began making the transition to commercial photography when he saw an opportunity open up with the same company that had laid him off ten years prior.

Haugen recently joined Nikki Closser on The Portrait System Podcast to talk about his career path from weddings to commercial photography. Listen to it here.

Here are three tips Haugen shared on the podcast for others considering making the same transition:

1. Don’t burn bridges. By staying friendly with his former colleagues, Haugen knew the right moment to put in a bid for contract work with them as a commercial photographer.
2. Network with other photographers. Haugen’s other major client came to him by referral. The offer initially came to another photographer, who is a member of the Facebook group for local photographers that Haugen runs. He couldn’t take the job and suggested Haugen.
3. Be prepared to promote yourself. As Haugen says, “Be somebody’s solution because you never know where people will need you to fill in.” It is not uncommon for corporations to need to downsize employees. Often when they do, it opens the door for contract workers. Be prepared to let them know how you can fill in the gap.

In the Q&A below, Haugen shares more about his business, including what inspires him most and why photographers need to talk more about the financial side of their businesses.

Justin Haugen Q&A

How did you push past fear when building your business?   

I don’t know that I’ve ever really pushed past fear as it’s been a significant motivator in my life. My entire photography career and its pivotal moments were largely motivated by fear. When I sense fear growing around my business, it means that it’s time to take action. I think over time when you’ve done this long enough, you start to coexist with fear and recognize it as a healthy part of being a business owner. I can’t even say fear is exclusive to being a business owner as my last experience with full-time employment was surrounded by fear which largely was warranted as I was eventually laid off. 
 

What fellow artists in the industry do you gain the most inspiration from?   

Creatively, I’m a big fan of my friend Jason Vinson. Jason has this incredible ability to take any mundane space and pull absolute magic from nothing. He’s the literal MacGyver of photography. Give that man a utility closet, a dirty window, and a recently engaged couple and he’s walking away with a Fearless-Award-winning image. Some photographers are photojournalists. Jason is an artist. Jason also has a big heart for sharing his methods. There are no secrets when it comes to what he does, and all you have to do is look up any of the many free pieces of content he’s shared on the internet from FStoppers to the Sharpen YouTube channel where he breaks down his process. 
 
Lately, as my work transitions to editorial, commercial, and more polished portraiture, I pay close attention to photographers like Alexis Cuarezma and Felix Kunze. 

Most artists have a point in their life when they knew this was meant for them. Did you have that moment?   

It’s hard to look back over 20 years and think of one defining moment since there have been so many versions of that. I’ll call back to a time when I was a 20-something photographer with a Canon 20D and a 70-200 F4 L, and I had made it track-side to the photo pit of a professional race series. The year prior, I was a spectator and I remember telling myself, “A year from now, I want to be on the other side of the fence.” That’s what photography has always been for me. A way to find yourself on the other side of the fence. It’s been my passport to life experiences and seeing the world differently. The first time I was on “the other side of the fence” was the first time I knew that I would do anything to keep this feeling alive and that photography would be a big part of my life. 

Do you regret any decisions you have made in your business?  

I really regret how I managed my finances. I think photographers as a community have very little interest in talking about this side of their business. It’s a point of comparison and shame that few want to measure themselves against established photographers in this industry. Your growth as an artist can be visibly seen, and it’s a badge of honor many wear proudly (deservedly) to have mastered skills that have brought them admiration by their peers. Bring up Roth and SEP IRAs in what should be a safe space, and many will shrivel from the conversation. I know, because I’ve been that photographer. It’s a space where I felt completely out of place and my fear around how I handled money left me to miss out on years of better utilization of my earnings. 
 

Where do you see your business in the next five years?  

I see my business being less about my ability to handle a camera and more about how I manage my processes and resources. I envision being more established in corporate event photography while managing a team of photographers. I see this as a space that will be less affected by the disruption of AI as you can’t AI generate documented events. 

The post From Weddings to Commercial Photography: Justin Haugen Q&A appeared first on Rangefinder.

An estimated 15-20% of the human population is considered neurodivergent and photographers are increasingly talking about their own neurodivergent experiences. However, very few resources exist that discuss how to have a neurodiverse friendly photo business. I’ve compiled this short list of four tips to help you get started.

Ultra-Luxury Sense of Comfort

As a neurodiverse wedding photographer, my wedding photography business tends to attract folks who are affirmed by my attempts to be inclusive and friendly. I’m very flexible to the needs of my average client, as my own needs tend to exist in the same complexity. Things that help me do my best job tend to provide this ultra-luxury sense of comfort to my clients’ end of things as well. My only wish is to operate at my best for the people who hire me within the comfort zone of their boundaries and mine. Above all, the day should be about their comfort, but at the same time, it shouldn’t cross into my own level of wellbeing as a disabled person myself. 

I’ve catered my business towards serving neurodiverse individuals, in particular, in quite a few ways that I don’t see discussed elsewhere. My clients tend to be people who rarely find themselves seen by the wedding industry. Whether they’re facing racism and generalized bigotry in the industry or just not finding someone who cares enough about their social location, they find a safer space with me and anyone who does the work to create it. I’ve developed some practices in my business that I’ve outlined below to help you align your mindset with creating a neurodiverse friendly photo business.

Understanding Neurodiversity

The privilege of navigating a social landscape without much concern for rejection, confusion, or misunderstanding is something many unmasked autistic and ADHD folks don’t share. Being unmasked as something one does intentionally is a relatively new concept. The book “Unmasking Autism” by Dr. Devon Price, in my opinion, gives the best insights into how it works. Masking autism is hiding the autistic parts of yourself to avoid being mistreated by society. Masking “effectively” helps one gain social capital to advance within society. 

Neurodivergency is defined as having a brain structure differing from that of the average norm. Many different diagnoses fall under this umbrella term. We all have unique brains. Our neurology is like a snowflake. No two brains are exactly alike. But there is something particularly unique about the average autistic person taking in almost 45% more data and information from their environment than the average allistic (aka non-autistic) individual. 

Strategies for a Neurodiverse-Friendly Photo Business

1. Research and Hire Consultant(s)

Did you know each country views disability through its own unique lens? Every culture has a different way of seeing disability and defining it. The definition in the US is someone who has a daily impairment from their conditions that significantly impacts the quality of life available to them. With this in mind, you might start to understand there are millions of us out there who need this type of consideration. 

In a world that constantly devalues certain disabilities, it is hard to educate yourself on how to best accommodate folks to become a neurodiverse friendly photo business. This is why you might want to check into hiring a variety of consultants with varying points of view. They can look over your website, socials, and resumé to provide optimization for affirming disabled visitors to your domain. Hiring a consultant can greatly improve your approach and attract more clients than you’d previously honored before.

The history of how neurodiverse individuals have been treated as a group of humans on this planet is really important to understanding why these accommodations are not optional. It’s chilling when we recognize how in the Holocaust neurodiverse people were targeted and tortured and how in The Fitter Family Contest families were graded off able-bodiedness and mental wellbeing. Or if you would have the opportunity to speak with someone who lives day-to-day off SSI in this country, you might become enraged with how little is done to accommodate those at the highest levels of risk.

2. Sliding Scale Coverage 

Many people are hesitant to offer this type of pricing out of “fairness” to those who are paying full pricing, but I’ve found that those paying full price love the concept of giving back with their privilege. You can do it for all weddings, or offer it selectively for folks who voice concerns about how they can afford things. People you want to work with will see the value in the deal they are getting, and with clients paying the higher end enough of the time, you will pay yourself a middle line sum for your labor.

I’ve designed my $350-$750/hr scale to cater to all classes of disabled folks. Payment plans and afterpay are available through places like Square. The lower end is my absolute base cost for one photographer. The middle range is for people with full-time jobs that pay a living wage. The far end of things is for those with ample financial privilege. Part of their hourly rate goes towards supplying a fairly-compensated service to someone less fortunate. 

3. Communicating Accommodation Needs is Key 

Asking someone how much communication, and by what means they prefer it to happen, can change a lot in how things go with your pre-wedding workflow process. If you don’t have a pre-wedding workflow neatly laid out for yourself somewhere, now is the time to start it. You want to build value into your business outside of just photography on the day of the wedding. It really helps disabled clients if you communicate with them about accommodation needs up front. On your discovery call, you can go above and beyond by asking them if there are any disability needs you can help ensure are available for them while working together. Ask them to detail those needs further with a questionnaire. 

I love knowing when they usually respond to things and what times of the week are best to reach out with updates or questions. I’ll note this in their file on Honeybook and refer to the notes frequently to understand how to best communicate. Most people prefer phone calls to video calls unless they’re already booked. In those cases, I’ll make the effort to meet up in person with them to touch base before their wedding day. Phone calls are only as useful as they are remembered. And many people struggle with memory impairment these days, so creating phone call summaries for those who wish for them is a great accommodation. 

You can actually meet without a camera on Zoom and record the call for their needs. Loom is another video-making program that is great for walking people through different parts of your workflow. You can make a welcome video walking them through the studio portal, explain policies that are important to remember, and create presentations to explain how you best work with your own disabilities. There are lots of ways to make things more accessible to people who commonly struggle with cognitive dysfunction or memory impairment. Lastly, don’t forget to ensure locations you choose for them are accessible — with nearby parking and within walking distance for someone who struggles to walk.  

4. Timeline Padding 

There are some folks who use this method already, but if you haven’t heard of padding timelines, you’re going to love this. With padding timelines, you find yourself inserting small resting breaks after each major event in the timeline for you, your team, and your clients. When you rush neurodiverse people around back-to-back all day with things, they will tend to overstimulate and shut down.

Autistic and ADHD people commonly have coinciding fatigue and sensory overloads throughout their day without padding. An overload is extremely unpleasant, in my own experience. We feel every emotion all at once, and it can cause physical pain. The most common example of recovery from sensory input is this padding in our everyday lives, too. I’ll pad my timeline lavishly on my days to avoid burning out or going into sensory overload. It’s worth it, even if it means charging more for coverage. I’ll explain they would rather have too much time than rush through their day.

This is a sample timeline from a recent booking of mine. There are fifteen minutes of downtime post every major venue change, if not more. I’m able to pad the timeline in several areas to ensure nobody burns out throughout the day and even split family formals into two smaller time slots, so they don’t get burned out from portrait time. You’ll notice I put things like “sensory downtime” and “sensory break” for couples, so they know we need that time for a reason.

 2:00PM Getting Ready / Sensory Downtime
 3:00PM First Look (Private)
 3:20PM Individual Wedding Sides
 3:50PM Entire Wedding Party Together
 4:00PM Break / Start Couples’ Portraits
 4:45PM Family Formals, Pt. 1
 5:00PM Guests Arrive / Sensory Break for Couple
 5:30PM Ceremony
 6:00PM Cocktail Hour Starts / Sensory Break for Couple / Family Gathers
 6:15PM Family Formals, Pt. 2
 6:30PM Everyone to Cocktail Hour
 7:00PM Dinner Break / Photographer 1 Breaks
 7:10PM Speech 1
 7:20PM Speech 2
 7:30PM Speech 3 / Photographer 2 Breaks
 7:50PM Thank You Speech from Couple
 8:00PM First Dances / Both Photographers
 8:30PM Open Dancefloor
 9:00PM Photographer Leaves

Curiosity and Open-Mindedness Goes a Long Way

Now that you’ve been introduced to the concepts of studying our history, communicating with accommodation in mind, and timeline padding you’ll find yourself with a good starting point on how to serve disabled clients like me. Don’t forget to be curious and open minded about the social norms within our society. Part of what makes a great photographer is their ability to see the people they photograph. These steps towards more fully seeing disabled people and seeing neurodiverse folks are critical for creating a neurodiverse friendly photo business.

[Read: Queer Wedding Photography — Tips for LGBTQIA+ Allyship]

Ezlan Powers has a lifelong passion for photography with a speciality in queer marriage and poly celebrations. Currently based in Chicago, they place an emphasis on capturing pure emotion and all the little details that makes a love celebration unique. Follow them on Instagram.

The post 4 Tips for a Neurodiverse Friendly Photo Business appeared first on Rangefinder.

As a wedding photographer in one of the most competitive markets in the world, standing out with a strong online presence isn’t optional; it’s absolutely essential for gaining new business. The digital landscape dictates the success of businesses — especially given the dramatic market evolutions in the wake of the COVID-19 pandemic, which has left many studios grappling with uncertainty.

As couples increasingly rely on online resources to plan their weddings. Photographers must adapt and thrive in this digital-first environment. Over the last couple of years, we have been dealing with the “engagement gap” which is a theory that states that the lockdowns of 2020 created a gap in couples meeting, and subsequently getting married 3-4 years later. As a studio that used to operate more on volume, I can attest that there is substantial evidence that this is the main reason for the current market conditions seasoned wedding photographers find themselves amidst.

Building a robust online presence is not merely about having a website or social media accounts. It involves a strategic approach to online marketing, SEO optimization, and consistent engagement with potential clients. In this article, we will explore actionable strategies that can help wedding photographers create a compelling digital footprint. From crafting a professional website to content marketing, these insights will provide a roadmap for attracting and retaining clients in the 2024 wedding market.

Crafting a Professional Website

Your website is the cornerstone of your online presence. It serves as the first point of contact for potential clients and must be visually appealing, user-friendly, and informative. A well-designed website should showcase your best work in a carefully curated portfolio, provide clear information about your services, and include client testimonials to build trust and credibility.

Ensure your website is mobile-friendly, as a significant portion of users will access it from their smartphones. Navigation should be intuitive, allowing visitors to find what they need quickly. Incorporate a blog to share recent projects, wedding planning tips, and behind-the-scenes stories, which can help engage visitors and improve your SEO rankings. Additionally, ensure that your contact information is easily accessible, making it simple for potential clients to reach out and inquire about your services.

People say blogging is dead, but my highest-ranked pages are consistently older blog posts. Think of your blog as a hub where clients who are searching for a specific venue will find you. You can include informational links within it to help provide clients with better value and also please fellow vendors.

People worry a bit too much about the platform a website is built on, when they should be prioritizing content. I recommend either WordPress or GoodGallery for photographers looking to showcase their work.

SEO Optimization

Search engine optimization (SEO) is critical for making your website visible to potential clients. By optimizing your site with relevant keywords, you can improve your search engine rankings and drive organic traffic to your site. Here are some comprehensive strategies to enhance your SEO.

Keyword Research and Implementation

The foundation of effective SEO lies in keyword research. Identify keywords and phrases potential clients are using to find wedding photography services. Tools like Google Keyword Planner, SEMrush, and Ahrefs can help you discover them. Focus on both short-tail keywords (e.g., “wedding photographer”) and long-tail keywords (e.g., “affordable wedding photographer in Dallas”).

I prefer and use SEMrush as it offers a ton of great tools you can use.

Incorporate keywords throughout your website content, including your homepage, service pages, blog posts, and image alt texts. Avoid keyword stuffing, which can negatively impact your SEO. Instead, aim for a balance that makes your content readable and informative while signaling to search engines what your site is about. After last year, Google prioritizes content made for people, and not for search engines. For more info on this Google update, search for Google’s Helpful Content Update.

On-Page SEO Techniques

On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic. Key aspects include:

1. Title Tags and Meta Descriptions: Ensure each page has a unique title tag and meta description that incorporates your primary keywords. These elements help search engines understand the content of your pages and are often the first things potential clients see in search results.
2. Header Tags: Use header tags (H1, H2, H3) to structure your content. Your H1 tag should include your primary keyword and give a clear indication of the page’s topic. Subsequent headers should break down the content into manageable sections, making it easier for both users and search engines to navigate.
3. Internal Linking: Link to other relevant pages on your website to create a cohesive internal structure. This helps search engines crawl your site more effectively and keeps visitors engaged longer by guiding them to related content.
4. Image Optimization: Optimize your images by compressing them to reduce load times and use descriptive file names and alt texts that include your keywords. This not only improves your SEO but also makes your site more accessible to visually impaired users.

Local SEO Strategies

As a wedding photographer, targeting local clients is crucial for strengthening your online presence. Local SEO helps you appear in search results for people looking for services in your area. Key strategies include:

1. Google My Business: Create and optimize your Google My Business profile. Ensure all information is accurate and up-to-date, including your business name, address, phone number, and hours of operation. Encourage clients to leave reviews and respond to them promptly to show engagement. Follow Google’s rules about having an address displayed, as showing a storefront address when you don’t have a physical studio or retail location could get your listing banned.
2. Local Keywords: Use location-specific keywords throughout your site. Phrases like “Los Angeles wedding photographer” or “wedding photography in Los Angeles” help local clients find your services. Incorporate these keywords in your content, title tags, and meta descriptions.
3. NAP Consistency: Ensure your business name, address, and phone number (NAP) are consistent across all online platforms, including your website, social media profiles, and local directories. Inconsistent information can confuse search engines and negatively impact your rankings. You can use a service like Yext to make sure that all of your listings are up to date.

Content Creation and Blogging

Regularly updating your blog with fresh, keyword-rich content is a proven strategy to strengthen your online presence and enhance your SEO. Write about topics that interest your target audience, such as wedding trends, tips for choosing the right photographer, and highlights from recent photoshoots. Here are some additional content ideas:

1. How-To Guides: Create detailed guides on topics like planning a wedding photoshoot, selecting a venue, or coordinating with other vendors. These posts can attract a broad audience and establish you as an expert in the field. If you are lucky, they may get linked to by other websites, boosting your backlink profile
2. Client Stories and Testimonials: Share stories from past clients, including photos and testimonials. This not only provides valuable content but also builds social proof and showcases your work in real-life settings. These also make phenomenal ads.
3. Industry Insights: Write about the latest trends and developments in the wedding industry. This will position you as a knowledgeable professional and attract visitors interested in current topics.

[Read: “Swiss Alps of America” Adventure Elopement Photoshoot + SEO Tips]

Building Credibility with Online Reviews and Testimonials

Positive reviews and testimonials are powerful tools for building trust with potential clients and significantly influencing their decision-making process. Encouraging satisfied clients to leave reviews on platforms like Google My Business, Yelp, and The Knot is essential for establishing credibility and attracting new business.

Google reviews are crucial for SEO, as they are a significant ranking factor for local search results. Having a strong base of positive Google reviews can improve your visibility and attract more clients searching for wedding photographers in your area. However, it’s equally important to build a robust review presence on other platforms.

When clients are upset and want to express their dissatisfaction, they often turn to Yelp first. Therefore, it is vital to cultivate a solid review base on Yelp to balance any potential negative feedback with positive testimonials. Encourage happy clients to share their experiences on Yelp and other review sites to ensure a well-rounded online reputation.

[Read: Book Wedding Proposals to Get More Wedding Clients]

For Google, make it easy for clients to leave reviews by providing direct links and gentle reminders after their sessions. Yelp does not like for you to ask for reviews, so if you send them a direct link to your profile, reviews will typically end up in the “not recommended” section. Instead, it’s best to ask the clients to search for your profile.

Display testimonials prominently on your website and physical location if you have one, to build trust and showcase your track record of satisfied clients. Automating the process of collecting reviews can help maintain a steady flow of feedback. By focusing on gathering and showcasing positive reviews across multiple platforms, you can build a strong online reputation, enhance your SEO, and attract more potential clients to your wedding photography business.

A Strong Online Presence Builds Success

In today’s competitive wedding photography market, building a strong online presence is essential for success. By focusing on creating a professional website, optimizing for search engines, and leveraging the power of online reviews, photographers can attract and retain clients more effectively. Each of these strategies plays a crucial role in enhancing visibility, establishing credibility, and fostering lasting connections with potential clients.

Stay tuned for upcoming articles where we will delve into additional vital aspects of thriving in the 2024 wedding photography market. We will explore how to optimize your social media, the importance of marketing and building personal relationships, as well as strategies for maximizing your earning potential through effective sales techniques. By embracing comprehensive digital marketing and business strategies with patience and consistency, you can navigate the challenges and seize opportunities in the evolving wedding photography industry, ensuring long-term success and growth.

Michael Anthony is a Dallas, Texas-based photographer known for his colorful, contemporary, cinematic style of portraiture. He is also a WPPI favorite educator. See more of his work on his website, Instagram, and Facebook.

The post Stand Out in Wedding Photography with a Strong Online Presence appeared first on Rangefinder.

Quick replies to a inquiries is crucial to landing portrait clients — much more than you might imagine, and text and email automations make it a breeze.

When a client is sitting in the makeup chair at my boudoir photography studio before their photo session, I like to chat with them a bit and find out about their life and preferences. In the course of this conversation, I always ask a simple question, “So, what convinced you to book a photoshoot with me?”

A surprisingly common answer that I get to this question is, “I looked into several photographers and you were the one who got back to me first!”

When a client says that, it means that they didn’t book me primarily because of my photo skills. They didn’t book because I was the lowest priced or had the coolest studio. They booked because I texted them back first!

At first, I was surprised to hear this answer from my clients. But, after hearing dozens of clients tell me that they booked me because I responded first, I became attuned to the importance of responding quickly to leads. 

Answer Inquiries in Your Sleep

How can you become the photographer who responds first to leads? Obviously, it is impossible to be glued to your phone at all times and to respond to every inquiry immediately. Text and email automations are the solution. Automations allow you to respond and follow up with every single lead, even in your sleep. 

You will need a software solution to automate texts and emails, and there are many to choose from. I use a program called MarketSurge to run my photography business, and I love it. MarketSurge allows me to set up text and email automations for each step of the client journey and to view them from one simple dashboard. It allows me to set up automations that run at predetermined steps in the client journey and also lets me respond personally to questions and comments as they come in.

Using text and email automations does not mean that a robot is talking to your clients instead of you. Automations don’t mean that your business is cold and impersonal. Instead, automations will allow you to outsource the transactional parts of the photography experience to the software, while you continue to do the human parts. Automations keep your client fully informed and also free you up for what you do best — create beautiful art for your clients.

Client Text and Email Automation Checklist

Here is a checklist of the text and email automations that I recommend based on how I run my boudoir photography business (200-250 clients per year). You may need to customize this list based on your genre and market.

New Leads 

I recommend sending an initial automated text and email sequence to anyone who expresses interest in your photography services. This is how you become a first responder! These leads could come in from filling out a form on your website, texting the studio for information or by clicking on an ad.

These texts and emails are often referred to as nurture sequences because you are helping nurture leads along the path from an interested person to becoming paid clients. These texts and emails will help people to know, like, and trust you — and ultimately hire you! 

Recommended Text and Email Nurture Sequence

Immediately after an inquiry comes in, send an automated short email and text thanking them for being in touch and ask them if they would like to hop on a free phone consultation. If the client responds to this initial message, then send information about how to book the free phone consultation (I use an online calendar for scheduling phone consultations, which is also generated through MarketSurge). In this first communication, I recommend including the line: “I am a real person, and you can reply to me!!” While the initial messages are automated, your responses going forward will be from you, and the lead needs to know they aren’t chatting with a bot.

If the inquiry does not respond, send a series of 5-7 automated emails and texts within the first week. The purpose of this series is to 1) Find out their specific purpose for inquiring. Do they have a special occasion for a photoshoot? Or is this just for fun? What are they looking for in a photoshoot? 2) Encourage the lead to book a free phone consultation with you.

If the lead doesn’t book a phone consultation in the first week, continue to send occasional automated emails and texts with information and promotions. Send nurture emails 2 time per week and nurture texts 2-4 times per year.

Phone Consults

I use phone consults to go over information with potential clients and to select a date for their photo session. I recommend embedding a calendar on your website that allows leads to pick their own date and time for a phone consultation. All of this can be easily set up in MarketSurge.

Automations for Phone Consults

Immediately after a phone consultation is booked on the calendar, send an automated text and email that the phone consultation is booked. Include instructions, such as “I will be calling you from 555-5555. I look forward to chatting with you!”

Ten minutes before phone consult, send an automated phone consultation reminder via text and email: “Can’t wait to chat in 10 minutes!”

If the client doesn’t pick up, leave a voice message and send a templated email and text back that says, “So sorry we missed you! Here’s the link to reschedule your phone consultation.”

Automated Messages for Booked Clients

During the time between when a client has booked a photoshoot and when they come in for their shoot, every client needs information about getting ready for their photoshoot experience. Here are the text and email automations that I recommend sending before the photo session.

To finalize the booking, send an automated email and text with a  link to pay a session fee and sign the client contract (a client is never fully booked with my studio without paying a session fee and signing a client contract).

Immediately after booking, send an automated text and confirmation of the photo session date, time and location.

One day after booking, send automated texts and emails with detailed information that the client will need to prepare for the photo session (what to wear, what to bring, where to park and how to buy a photo collection after the shoot).

Fourteen days before the photo session, send automated texts and emails with a reminder about the photoshoot and confirmation request. Ask the client to reply YES to confirm. If you do not see their confirmation come through within 24 hours, call the client directly to confirm. Set up an auto reminder to alert you if a client has not confirmed.

The day before the photo session, send automated emails and texts with a final reminder, important information and a message that says, “We are so excited to see you tomorrow for your photo session!”

Messages for after the Photo Session

After their photoshoot, I recommend sending automated texts and emails to your clients asking for testimonials, referrals, online reviews and feedback about their experience. 

Immediately after the photoshoot, send an automated email and text saying thank you and reminding the client of next steps.

Two days after the photoshoot, send an automated email and text asking for an online review. I recommend directing your client to a page on your website with links to all the places that they can write a review of your business.

When digital images are ready, send an automated email and text with a message that the client’s digital gallery is ready and instructions on downloading.

When print products are ready, send an automated email and text that the client’s products are in the mail or ready for pick-up at the studio. If you are drop-shipping products to your clients, include the tracking number.

Here’s what I recommend:

One month after the photoshoot, send an automated email and text with a post-photoshoot questionnaire and request for feedback. Ask what the client loved and what could be improved about their experience.

Two months after the photoshoot, send an automated email and text asking for referrals. Include information about referral bonuses that you offer.

Nine to twelve months after the photoshoot, send an automated email and text asking the client if they are ready to book another photoshoot. Repeat clients are often the best clients!

After you have created these text and email automations, test everything to make sure it is working properly. Have a friend or colleague go through the sequence as if they are a brand new inquiry and give you feedback. Continue to test and tweak your automations regularly to make sure that everything is working how you want it to. 

I have found that text and email automations are the key to growing a photography business in a world where many people are glued to their phones and expect instant results. Automations will help you run your photography business like a well-oiled machine.

Liz Hansen’s Chicago Boudoir Photography Studio is a boutique studio that empowers women to feel confident in their bodies. She has appeared on NPR and TEDx, and she runs the Million Dollar Studio, where she coaches other photographers to be wildly profitable. Follow her on YouTube and Instagram.

The post Text and Email Automations for Your Photography Business appeared first on Rangefinder.

When senior portrait season is over, it’s time for Lisa Buck to get creative. The Minnesota portrait photographer created this Mad Men-inspired shoot to get her creative juices flowing with something entirely different. 

Lisa Buck, who describes her style as “clean and timeless,” began her photography business when her kids were in high school and in need of senior portraits. Since then, her business has come primarily from referrals, and summertime, the high season for senior portraits, is her busiest time of year. Now, she is ready to branch even more into personal branding and headshots, and when she caught up with Nikki Closser on The Portrait System Podcast, Nikki gave her lots of great tips for how to grow her business. You’ll find Nikki’s business tips at the end of this article, but first we’ll hear from Lisa about her Mad Men-inspired shoot. 

The Mad Men Aesthetic 

Lisa created this shoot to celebrate the working women of the 60s. She found the green dress with the 60s vibe and vintage makeup case at a thrift store. Then, she needed to find the right model. Fortunately, she met Audrey. Lisa asked her to evoke “a confident, young woman starting her career – with dreams of the future.” For the closeup, she asked for “the hint of a mischievous smile.” 

Lisa used black seamless paper and one light (a Profoto B10) bounced into a large umbrella with a diffuser to achieve the soft, flattering light that is the anchor for her work.

Business Tips from The Portrait System Podcast 

Lisa Buck is ready to grow her business now, and she got some great tips from Nikki Closser during her visit to The Portrait System Podcast. Here are a couple of them. 

1. Many photographers feel like they need to make justifications when they raise their prices, but you don’t need to do that. When your hairdresser raises her prices, she doesn’t get into the rising price of hair dye, and neither do you need to get into the details. Simply say what you are offering with confidence and leave it at that. If someone doesn’t want to pay your price, release them with love. 

2. When you expand your business into other genres, be sure to reach out to the people you’ve photographed before who know how great your service is. Let them know how you are growing and offer them a gift voucher toward your new service. If you send 125 emails, you might hear back from five, ten, or maybe 20 people. Some people might not sign up right away, but you could hear them farther down the line. 

3. Use strong images wherever you can on your website. For people who don’t know us and our work, we only have a few seconds to impress them enough to keep them on our websites. Impress them right away. Don’t make them poke around to find your best images. On a related note, you only need five to ten great images to start a website, create marketing materials, and start charging. Don’t delay getting started. You can jump in the game right away. 

4. Nikki also shared about the power of marketing, which you can find out more about in her The Personal Branding System
   “>Personal Branding Course and in the full podcast. 

The Personal Branding System

Outdoor and On-Location Photography: How To Take Amazing Portraits- Anywhere! with Nikki Closser

Get More Clients: Effective Marketing for Photographers

Branding Client Prep Guide Template

The post A Mad Men-Inspired Shoot + Tips to Grow Your Portrait Business appeared first on Rangefinder.